The Flash is the latest in a line of movies set in the DC Universe to flop critically, disappoint financially, or both. Despite trying to repeat the success of Spider-Man: No Way Home by giving fans a return of some of their favorite actors, in this case Michael Keaton as Batman, the film has greatly disappointed at the box office, spending a full month to reach the $250 million mark, all but guaranteeing that the film will lose a massive amount of money when all is said and done. It’s symptomatic of broader failures across the DC Cinematic Universe, which tried to replicate what Marvel accomplished with its films but has failed at almost every turn.
There are lots of reasons that these movies didn’t succeed, but I’m going to focus on what I think many critics ignore when they dissect these cinematic misses: the DC movies never took the time to earn the fan buy-in that they think they deserve.
Continue reading “The Failures of the Flash, and Why the DC Extended Universe Flopped”


